FASHION DESIGN | TECHNICAL DESIGN | PRODUCT DEVELOPMENT
Led the design and development of collections from initial concept to final photoshoot, blending creative vision with technical execution.
- Conducted in-depth trend and colour research using forecasting platforms, market analysis, and cultural references—translating insights into mood boards and seasonal concepts
- Created original sketches, fashion illustrations, and print-ready artwork for garments
- Developed new products including accessories, trims, and packaging
- Curated and managed the seasonal Design Group calendar to guide workflow and timelines
- Styled looks and poses mood boards for campaigns and lookbooks
Technical Design & Product Development:
- Produced detailed technical sketches, colourways, and construction diagrams
- Selected fabrics, trims, and developed lab dips for accurate colour matching
- Created artwork for product applications and unique fabric/trim treatments
- Led fittings and generated fit notes in collaboration with the production team
- Problem-solved construction challenges to transform designs into production-ready, profitable styles
- Supported pattern development and garment construction to ensure quality and feasibility
Impact:
Established a stronger, more cohesive brand identity while driving innovation and market relevance. Delivered collections that balanced creativity with commercial appeal, resulting in improved speed to market, customer engagement, and product performance.
Projects shown below were completed as part of my role at MICHI and are used here for portfolio purposes only.