Lead and execute the art direction and guidelines for photoshoots, outfits selection, styling piece inspirations, concept/lighting inspirations, hair and make up decks, mood boards for editorial and ecommerce.

Collaborate with marketing team with brand identity concepts and content, product launch stories, moodboards, product launch cadence and calendars, creation selection of hero styles.


Lead and execute graphic design and art direction for visual content spanning social media, e-blasts, homepage flips, lookbooks, linesheets (for merchandising), photoshoot boards, and promotions.


>Resulting in improved innovation, brand/product positioning, customer awareness, acquisition and sales