• Curated and directed creative vision for photoshoots—from styling and wardrobe pulls to lighting concepts, HMU direction, posing and mood board development—across editorial and e-commerce formats

• Curated and directed the full photoshoot process—from model casting, concept development, and styling coordination to on-set art direction and production management during shoot days. Oversaw post-production including image selection, retouching notes, creation of post-production documents, and delivery of final assets for various brand channels.
  

• Partnered closely with marketing to shape and elevate brand identity through concept-driven storytelling, hero product curation, seasonal mood boards, and strategic launch calendars

• Led graphic design and art direction across all visual touchpoints, including social, e-blasts, homepage refreshes, campaign decks, lookbooks, and merchandising linesheets

Impact:

Elevated brand storytelling and product positioning—boosting innovation, deepening audience engagement, and driving customer acquisition and sales growth.

Projects shown below were completed as part of my role at MICHI and are used here for portfolio purposes only.